Brand, Logo, Trademark, Consumption. 品牌, 標識, 商標, 消費

In China, retailers try to appear foreign by using brand names that seem vaguely Western.

Gilles Sabrie for The New York Times

Gilles Sabrie for The New York Times
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Adidos and Hotwind? In China, Brands Adopt Names to Project Foreign Flair - 纽约时报中文网 国际纵览
中國商品令人費解的西方化品牌
http://cn.nytimes.com/china/20141229/c29chinashop/en-us/
http://cn.nytimes.com/slideshow/20141229/c29chinashop-ss/zh-hant/#page2

Trademark - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Trademark
商標 - 維基百科，自由的百科全書
http://zh.wikipedia.org/wiki/%E5%95%86%E6%A0%87
Consumption (economics) - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Consumption_(economics)
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